Privacy Policy

Last Updated: July 10, 2025

Primalhuntergear ("we", "us", or "our") operates this store and website—including all related information, content, features, tools, products, and services—to provide you, our customer, with a curated shopping experience (“Service”). Our platform is powered by Shopify, enabling us to deliver this Service to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make purchases, engage in transactions, or otherwise interact with us through the Service.

If there is a conflict between our Terms of Service and this Privacy Policy, the terms of this Privacy Policy will take precedence regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing the Service, you acknowledge that you have read and understood how your information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we refer to “personal information,” we mean information that identifies, relates to, or could reasonably be linked to you or another individual. This does not include anonymized or de-identified information.

We may collect or process the following categories of personal information depending on how you interact with our Service, your location, and what local laws permit or require:

  • Contact Information: Name, address, billing/shipping addresses, phone number, email address.

  • Financial Information: Credit/debit card details, bank account numbers, payment method, transaction details, and confirmation data.

  • Account Information: Username, password, security questions, preferences, and settings.

  • Transaction Information: Items viewed, added to cart, wishlisted, purchased, returned, exchanged, or canceled, along with purchase history.

  • Communication Data: Information you include when contacting customer service or communicating with us.

  • Device Information: Browser type, device type, IP address, and other unique identifiers.

  • Usage Information: How and when you interact with the Service, including browsing behavior.

How We Collect Personal Information

We collect personal information from:

  • You directly: When you create an account, make a purchase, contact us, or otherwise interact with the Service.

  • Automatically via the Service: Including through cookies and similar technologies when you use our website.

  • Service Providers: That help us perform functions like payments, analytics, or hosting.

  • Partners or third parties: Who help us with marketing or fulfill business operations.

How We Use Your Personal Information

Depending on your use of our Service, we may use your personal information for the following purposes:

  • To provide, customize, and improve the Service: Including order processing, payment handling, sending alerts about your account, providing personalized recommendations, maintaining your account, facilitating returns/exchanges, and remembering your preferences.

  • Marketing and Advertising: Sending promotional messages by email, SMS, or mail, and delivering targeted ads based on your previous activity.

  • Security and Fraud Prevention: Verifying your account, maintaining a secure shopping environment, and investigating suspicious or malicious activity.

  • Customer Support and Communications: Responding to your inquiries, maintaining business relationships, and improving our support.

  • Legal Compliance: To comply with laws or lawful requests from authorities, and to enforce or investigate violations of our policies.

When We Share Personal Information

We may share your personal information in the following cases:

  • With Shopify, vendors, and third parties that perform services for us (e.g., IT support, payment processors, logistics, cloud storage).

  • With marketing and business partners to support advertising efforts. For example, Shopify may help deliver targeted ads based on your browsing behavior across different websites. You may have the right to opt out of such sharing based on your location.

  • If you direct us to share, such as when integrating social media accounts or choosing third-party delivery options.

  • With our affiliates or within our corporate group.

  • As part of a business transaction, such as a merger or bankruptcy, and when required for legal or security purposes.

Relationship with Shopify

Our Service is hosted by Shopify, which collects and processes your personal information to help us operate and improve the Service. This may involve transferring your information to countries other than your own. Shopify may also use personal information collected from your interactions with us, other merchants, or the Shopify platform to improve its services.

For more details about Shopify’s use of your data and your rights, visit:
https://privacy.shopify.com/en

Links to Third-Party Sites

The Service may include links to websites or platforms operated by third parties. We are not responsible for the privacy or security of these sites. Please review their privacy policies before submitting any personal data.

Children’s Data

Our Service is not intended for minors, and we do not knowingly collect personal information from children under the age of 16. If you believe your child has submitted personal data to us, please contact us using the details below to request deletion.

Data Retention and Security

While we strive to protect your data, no method of transmission or storage is completely secure. Please avoid sending sensitive information through unsecured channels.

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or to meet legal obligations.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request to view your personal data.

  • Deletion: Request deletion of your data.

  • Correction: Correct inaccurate or incomplete information.

  • Data Portability: Receive your data in a portable format.

  • Opt-Out: Opt out of the sale or sharing of your personal data for targeted advertising.

You can also manage your communication preferences at any time via email unsubscribe links. However, you may still receive service-related messages.

For global privacy signal opt-out support, we recognize Global Privacy Control (GPC) signals when applicable. Learn more at https://globalprivacycontrol.org/.

How to Contact Us

For questions about this Privacy Policy or to exercise your rights, you can contact us: